Here's an average list using a custom bullet called 'bullet.gif'.

 

This one uses a custom bullet called 'tinypage.gif', it also adds some styling to the links...

This is a different list with an id="envelopes" - it uses a custom bullet called 'envelope.gif'.

 

This is a different list with an id="transparentpage" - it uses a custom bullet called 'transparentpage.gif'. This GIF has a transparent background so we could change the colour that shows through on a user rollover...